Thanks to the University of Minnesota for sponsoring this video! http://twin-cities.umn.edu/ The way smartphones made many devices nonessential is a model for …
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Smartphones: A New Model for Energy Efficiency?
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That was a minute thirty seconds well spent
function over form?
apple?
are you high?
No, I'm fine with owning a car, thank you very much. Ownership of things should not be something to go away from, stop that.
Soylent didn’t replace food despite fulfilling physiological function. Sometimes form (food) sticks around due to its ’function’ of being fun.
Oh come on, crediting Apple of all companies for that?? The "functions" were already being built into PDAs and Blackberries – and Apple's difference was ALL about form and style and luxury marketing, not new function (ex. the original iPhone didn't even have 3rd-party apps). At least make Apple pay you for the free advertising!
Phones are also the reason why people buy things they would have never bought.
Oh A Pet Rock ?? oh A Trex Costume ? and sadly, Dang thats a cool Alarm clock, wooow that flashlight is powerful, holy duck i need to have a keanu reeves Calendar.
Thank God for Steve jobs, otherwise we would be those stupid ham-fisted black-and-white guys from commercial TV's , who doesn't know how to cut a cucumber.
This is a very very insightful mindset. Kinute earth should write a book about this
Wow yall REALLLY hate apple ?
Smartphones are not the first to reduce the need of multiple devices, the previous generation of phones already did that.
I didn't see "paid promotion" anywhere…
1:34 Chinese HSR and electric bike market in a nut shell
The morale of the story is.
If something costs something
find something else that does it for free.
Ok, that's the final straw, this video is just wrong, absolutely wrong. did you consider the amount of emissions are released and energy used to manufacture any phone? My phone is using less energy then my calendar, calculator, telephone, and radio? let me ask you how much energy does it take to run a paper calendar? landline telephones don't need power , calculators can run on a tiny solar cell, your smartphone ain't a replacement for a flash light and would use the same amount of power. It doesn't replace a stereo unless you like hear you music from tiny speakers. The entire video is some Apple propaganda. Thus after many years I'm unsubscribing. You just can't put bullshit on the internet and expect an intellectual, thinking audience to be entertained.
Capitalists will not save the eco system when they can monetize its' death
Maybe you should have applied that philosophy to this video? What is its function, and how did you use your resources efficiently? So far as I see, you wasted them putting out some idealist propaganda, with NO practical application whatsoever. "What if instead of cars, we rode giant worms to our destinations!?!?"
I guess when you make up problems so you can feel bad, you can also make up solutions that make you feel good.
Clearly everyone in the comments complaining about apple (which of course is a terrible company) seems to be missing the point entirely
Why did you use the iPhone as an example, my Nokia from the old days had a camera, an alarm clock, a calendar, music player, games and many other functions. And at that time Apple was making only ipods that only play music!
I love how Americans always equate smartphones with the iPhone and think that Apple actually invented the smartphone.
Moral of the story:
Think outside the bun
how naive of me, I honestly expected at least one comment in the comments section that didn't entirely miss the point. oh well
yas a new minuteearth video
Yea, but cities don't seem to bother making bike roads everywhere, because implementing it costs more now than just not caring about future.
The root idea behind this was present in desktop computers for decades: modularity. You start with a general-purpose device, and add modules for specific tasks. Granted, a lot of the time the module only needs to be implemented in software, which helps keep the cost down.
Unfortunately, manufacturers seem to be really averse to modularity in hardware. Nobody makes a smartphone where you can swap out the 3G modem for a 6G modem down the track, for instance. Most laptops have everything soldered onto the motherboard, with the only removable part being a SATA hard drive if you're lucky. Even desktop computers aren't immune, what with motherboards having USB, Ethernet, audio and SATA built in almost universally.
Then there's deliberately-crippled devices like games consoles. They're fundamentally just another computer, but with artificial limitations on what you can do with it. Completely pointless.
ahhh shilling for the company that wants you to completely replace your precious metals phone every few years. WONDERFULLY EFFICIENT CAPITALISM
"an efficient transportation system where we can drive less or get rid of our personal cars entirely"
you mean public transportation.
A lot of you are missing the point and just focusing on the fact they said iPhone. The video focuses on efficiency over form and a smartphone is a good example of that and the iPhone is a good example of a smartphone.
I'm a transportation engineer, and all I have to say is, yes!!! For So long our practice has been to design a system that moves vehicles and lately we've been trending to systems that move people. Big improvement! The change is slow but it's happening
You couild have just said "smartphone" instead of iPhone
What the eff was at 0:38 ?
Human overpopulation.
TITLE CHANGE: IPHONE to SMARTPHONE…
Scummy practice guys should've kept the first title and lived with your mistake
Most people here are missing the point if the video. Yes the smartphone industry doesn't exactly hold high moral standards – but that's NOT THE POINT. The video is about perfecting the design of items so they have as much utility as possible. And smartphones are currently the pinnacle of consumer utility item. So it's fair to encourage manufacturers of other things to draw the same design philosophy from smartphones.
And before you say it, yes disposability is part of smartphones' design…so yeah don't adopt that part. But it goes without saying.
Y'all realise they're using i phones as an example because it condensed many things into one right? Insulting apple doesn't make what they said wrong, after all, doing so is simply utilizing a straw-man logical fallacy